ampX, a SAAS, is a white label solution that helps consumer-facing businesses boost their revenue. Their target audience consists of large organizations that have a considerable customer base.
Having worked with ampX on multiple occasions to create lead magnets and nurturing campaigns, we were excited to help them with their full rebranding.
To ensure that the rebranding was in alignment with internal organizational goals as well as the language of their main audience, we started with a full market analysis, customer persona creation and team branding workshops held with the ampX leadership group.
The launch of the new brand image created a positive buzz, grabbing the attention of their prospect base and resulting in a stronger brand position.