5 Stats To Help You Capture More Leads

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capture more leadsOk, we admit it, we’ve got a thing for data. There is something about statistics that can be incredibly alluring, especially when those numbers point you in the direction of better business decisions.

Today, we thought we’d pull together a few of our favourite stats to help you capture more leads. These are incredible tidbits of insight that can help you strategize a more effective marketing campaign.

Content creation is ranked as “the single most effective Search Engine Optimization technique”. (MarketingSherpa 2013) Creating a resource library, online articles, newsletter or blog will increase your visibility and web ranking which means more business.

Companies with active blogs receive 97% more leads. (Content+ 2013) Need to generate more opportunities and discover new potential customers? Starting a blog will create more interest and dramatically increase your results.

“90% of people searching for your product or service online take action within 24 hours”. (MobiThink) If you are missing a website or are not mobile and search engine optimized you are virtually invisible to today’s customers. For those who think that Facebook is a site… think again. Not everyone has a Facebook account, which means you’re losing a large audience!

Inbound Marketing delivers 54% more leads than traditional outbound. (Hubspot) Put down the marketing shotgun, it’s time to take the new approach of pulling in customers – web design, search optimization, blogs, email marketing… you get the idea.

7 in 10 people say they “made use of a coupon or discount from a marketing email in the prior week!” (Blue Kangaroo Study If you are hoping to increase repeat sales or encourage that first purchase, email coupons are a cost-effective and proven method.


Have a few of your own favourite stats?  We’d love to hear them!


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ExhaleMarketing5 Stats To Help You Capture More Leads