Rebranding that Created A Buzz

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We transformed a stale brand into a hot topic

ampX, a SAAS, is a white label solution that helps consumer-facing businesses boost their revenue. Their target audience consists of large organizations that have a considerable customer base.

Having worked with ampX on multiple occasions to create lead magnets and nurturing campaigns, we were excited to help them with their full rebranding.

To ensure that the rebranding was in alignment with internal organizational goals as well as the language of their main audience, we started with a full market analysis, customer persona creation and team branding workshops held with the ampX leadership group.

The launch of the new brand image created a positive buzz, grabbing the attention of their prospect base and resulting in a stronger brand position.

“A truly talented team of marketing professionals.”

- Tom Clements, President, ampX

How We Did It

Our rebranding incorporated research, team workshops and a launch that reached the right audience

Market Analysis
Customer Persona Creation
Branding Workshops
Logo Design
Press Releases

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Gained Top Of Mind Awareness

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We made SimplePay the preferred option for prospects

SimplePay provides dental treatment financing options for patients across the US. Their target audience are dental clinics followed by patients.

SimplePay contacted our team for help with overall marketing efforts including client education materials, brand awareness tools, strategic outreach and trade show marketing.

After reviewing their goals and audience pain points, we developed engaging collateral that acted as both an informational source and sales tool.

Our content team refreshed their digital presence, while our strategy group devised trade show methods that would stay with the target audience long after events.

SimplePay is now a respected provider and top of mind option with dentists and their patients.

“Working with Exhale Marketing, is truly an opportunity to exhale and just breathe. The team at Exhale are seasoned experts and have a broad pool of knowledge to pull from.
It is a pleasure working with and we look forward to a long-term relationship.”

- Shaleen Shah, President, SimplePay Finance

How We Did It

A thorough review of SimplePay's target audiences delivered a clear roadmap that included tradeshows and digital efforts

Market Analysis
Marketing Collateral
Content Creation
Trade Show Marketing

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Marketing Strategies Makeover

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Increased lead conversion rates by 89%

Between a slow down in sales and a wasteful budget, Ventriloquist Customer Communication Solutions was in a slump. Exhale was hired to perform a thorough audit of Ventriloquist’s marketing initiatives and slash and burn any waste.

Upon delivering our audit and comprehensive recommendations, Exhale was retained to improve Ventriloquist’s marketing strategy, create relevant fresh and modern collateral and completely rebrand their image.

Working in close collaboration with the Ventriloquist sales team, Exhale ensured each marketing initiative drove revenues through high-converting sales sheets, high-impact presentations and effective lead-nurturing campaigns.

As a result, Ventriloquist’s sales nearly doubled and the company saw a dramatic increase in prospect engagement and a noticeable lift in company value.

“I have worked with many consultants in the past, but none have delivered results to the same level as Exhale Marketing. They developed a robust marketing strategy for Ventriloquist, which dramatically lifted customer acquisition and repeat business.”

- Nishi Mohan, VP Sales and Marketing, Ventriloquist Communication Solutions

How We Did It

Starting with a robust marketing strategy for Ventriloquist allowed for informed tactics

Marketing Audit
Strategy Development
Sales Tools
Email Marketing
Rebranding

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Start Up Launch Success

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We turned a stalled launch into a success

The Signage Pros delivers digital signage advertising systems for companies across the US.  Frustrated with their launch efforts they went on a hunt for a marketing team who would deliver real results after struggling with flat efforts from other companies.

Exhale worked closely with TSP’s management team to design a series of web properties (three web sites and specialized landing pages), craft high-impact sales tools based on their target audience, and develop an effective lead magnet.

“Having already hired and fired two marketing firms that missed their deadlines and caused our launch to be delayed over a month – finding Exhale Marketing was a relief as they delivered on-time, on-budget and with quality that far exceeded our expectations.
We were able to literally… exhale, as our marketing was finally in the hands of experts of their craft.”

- JD Bryant, President, The Signage Pros

How We Did It

Employing cost-effective inbound marketing strategies, successfully launched The Signage Pros.

Launch Strategy
Website Strategy and Optimization
Sales Tools
Ad Design
Lead Magnet Developmenet

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A 346% Revenue Increase

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Social Selling and Marketing Automation

St. Louis Neurotherapy Institute is a cutting edge group of clinics offering revolutionary drug free treatments for people suffering from ADHD, Migraines and Anxieties.

Exhale collaborated with the Dr. Jason Rhodes to promote sales through social media channels which have not been previously utilized effectively. After identifying the key buyer personas and conducting market research a strategy was developed to promote the brand through social channels.

The result? A 346% increase in leads and revenue coupled with vetting and implementing a smart marketing automation strategy  through Exhale recommended platform, Dr. Rhodes has been able to expand his practice while taking more days off per week.

“We love working with Exhale. They did everything well, from our new website to Facebook marketing to our new automation system. The results speak for themselves.”

- Dr. Jason Rhodes, Founder, St. Louis Neurotherpy Institute

How We Did It

Combining traditional efforts with digital campaign we built a strong prospect pool for Ark Sciences.

Strategy Design
Market Research
Social Media
Marketing Automation Deployment
Email Marketing

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Increased Lead Generation with Trials

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We improved lead generation by 333%.

ccScan develops software that allows businesses of all size to scan directly to leading cloud systems such as Salesforce and box (to name a few).

After Exhale developed a B2B marketing program, ccScan earned significant partner funding from Canon. The campaign, which Exhale managed end to end, used a creative contest to curate qualified leads.

With a focus on obtaining leads from Salesforce users, the program utilized custom drawn illustrations, social media paid marketing, organic outreach, PR outreach, email marketing, personalized landing pages and follow-up lead nurturing components.

“We tried a couple of firms and got a lot of fluffy sales. Then we found Exhale Marketing. Their team have produced such excellent results for us that we have increased our marketing budget and are continuing to work with them.”

- Clark Fergraus, COO, ccScan

How We Did It

We provided ccScan and Canon with a lead generation campaign, that crossed digital and traditional channels

Strategy Design
Social Media
Custom Creative Comic Book Style Content
Press Release
Digital Media Buying
Email Lead Nurturing

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