An often underutilized solution to increasing your repeat business and building better word of mouth consists of just two simple words: “Thank You.”
An article in Entrepreneur Magazine expressed:
“Study after study reveals that when you say “Thank you” to your customers, they both spend more money and tell their friends about the exceptional service and products you deliver, increasing your profits. Volumes chronicle how employee productivity zooms when appreciation is expressed, raising your margins. Vendors go the extra mile to extend credit and deliver “just in time” when they hear gratitude regularly, not just in November, and keep your cash flowing.”
According to a recent Forbes article
“Saying thank you to your clients, particularly new clients, increases your business by 17%”.
Often forgotten about in the modern world of business, the “thank you”, especially when delivered in a personalized and unexpected manner can bring your organization ongoing rewards.
Some may feel that Thank You messages are a relic of a bygone era of handwritten letters, but a well crafted “thank you” message delivered in a personalized manner is a hidden gem of smart marketing. These simple words convey appreciation and respect to your consumers and clients. Although there are points in the sales cycle and times of year that Thank You’s are often expected, sending a note, email or even SMS greeting of thanks after the sale (or donation) is finalized, creates a lasting impression in your customer’s mind.
- Enhance customer loyalty.
- Build word of mouth.
- Deepen customer trust.
- Gain a competitive edge.
Have you experienced a thank you that stood out recently? We’d love to hear your story, feel free to share in our comments section.